Asia PR News

TOKYO, May 27 /Kyodo JBN-AsiaNet/ –

Mitsue-Links Co., Ltd. (Nakano-ku, Tokyo; Representative Director: Masashi
Takahashi; hereinafter "Mitsue-Links") has released a survey and consultation
service for formulating Web marketing plans that clarifies the differences with
competitors and brings out potentials for competition.

To plan and implement effective Web marketing strategies, it is critical to
identify any disparities between your company and your competitors. In the
survey, upon full understanding of the products and identifying major customers
in the business (the strategic target), the recognition and customer draw of
the competing websites, user understanding of their products, how demand is
being stimulated and best practice for the sales promotion are investigated
based on AIDMA Law. We can also provide support for developing appropriate
marketing plans, based on the survey results. Our service can help you
significantly when you are renewing your website or preparing Web marketing
plans.

Objectives of the Service
*To clarify the "facts" which can be the material for developing Web marketing
plans and to offer specific plans

*To clarify the position of your company in the market based on scientific
surveys on competitive situations, without relying on experience, intuition and
courage

*To clarify the gap between the "actual situations" and the "way things should
be", which is necessary for preparing appropriate Web marketing plans

Scope of Service
*Identify the best practices for competitive Web marketing based on benchmark
surveys of competing websites

*Support for Web marketing planning based on the above surveys

Survey Methods Used
*Marketing methods
- SWOT analysis
- AIDMA Law
- Contacting point strategies
- Four Ps of the marketing mix

*Six Sigma
- Quality Function Development (QFD)
- Cause and effect diagram (fishbone diagram)

*Web marketing methods
- Internet viewing rates survey
- Access log analysis
- SEO measures
- Human-centered design (Web usability)
- Accessibility
- Compliance with Web standards

Details of the Web Marketing Survey of Competing Sites
http://www.mitsue.co.jp/english/service/consult/competitor_research.html

SOURCE: Mitsue-Links Co., Ltd.

CONTACT: Taro Nonaka
Public Relations
Mitsue-Links Co., Ltd.
3-39-13, Kamitakada, Nakano-ku,
Tokyo, 164-0002 JAPAN
Tel:+81-3-3228-4545
Fax:+81-3-3319-9369
E-mail:access@mitsue.co.jp

Web site: http://www.mitsue.co.jp/english/
http://www.mitsue.co.jp