Asia PR News

SYDNEY, June 30 /MediaNet International-AsiaNet/ –

Images available from www.asianetnews.net

Today Quiksilver, Global Village Media Group and MegaRamp™ Events announced the
sponsorship of world skateboarding champion Danny Way’s attempt to jump across
the Great Wall of China on Saturday, July 9 in Beijing China.

The feat is scheduled to take place at the historical Juyongguan Gate, a
landmark site considered among the top tourist destinations of the Great Wall.

Way, 31 (Encenitas, CA, USA) already holds multiple world records including two
for distance jumped (24m) and height out of a skateboard ramp (7.14m). These
records, set last year, are merely the backdrop to Way’s world record setting
attempt in Beijing where he will soon unveil his specially designed MegaRamp™
and try to break these records plus another for speed on a skateboard.

Way acknowledges the importance of the Quiksilver Great Wall Jump:
“Skateboarding has yet to realize its full potential and by bringing this event
to the people of China and the rest of the world, I hope to contribute to the
future of skateboarding and the global attention this sport can achieve,” he
said.

“Every jump presents a unique set of challenges and this jump is no exception,
but I have made all the necessary mental and psychological preparations.”

The Beijing MegaRamp™ will be the largest skateboarding structure ever built at
36.58m high (120ft), with a gap distance of 22.86-27.43m (75-90ft) and a
quarter-pipe height of 9.14m (30ft). The roll-in angle will measure 60 degrees
and may be enough to see Way break the speed-record on his descent.

Work on the MegaRamp™ construction starts this week thanks to the facilitation
of Xiang Yu Cultural Production Agency, who worked diligently with the China
Cultural department to secure the right to use the world famous site.

Quiksilver, the world leaders in action sports, and DC Shoes’ legendary skater
Way, join forces with the visionary Global Village Media Group (GVMG), Dragon
TV and Los Angeles-based MegaRamp™ Events to present the world record attempt
with the blessing and co-operations of the People’s Republic of China.

Quiksilver’s Greater China Marketing Director, Ryan Hollis, said: “As industry
leaders Quiksilver is proud to offer this spectacular event to the Chinese
people. Through this we hope more people will understand and appreciate action
sports.

“The edge, energy and passion of skateboarding, pegged against the strength and
weight of the Great Wall, will hopefully ignite a spark among the youth in this
country for the sport, the lifestyle, and the spirit.”

Global Village Media Group’s CEO, David Tumaroff, furthered this sentiment:
“The great feat of Danny Way jumping over the Great Wall and accomplishing his
own dream should be an inspiration to the youth in China. Danny Way shows us
that it is possible to realize our dreams, and it is the essence of challenging
our own extreme spirit.

“Global Village Media Group is excited to be staging the jump in conjunction
with Quiksilver and MegaRamp™, and the satellite events co-produced by Dragon
TV that will unify the spirit of the entire day.”

Danny Way is no stranger to life’s challenges. Since the age of six he has been
well on his way to legendary status as a skateboarder. As one of the
youngest-ever sponsored skaters at 14 years of age, Way has consistently
pursued excellence.

Despite personal setbacks and crippling injuries, Way has continually proven
his athletic skills as well as his dedication to the progression of his sport.
Highly regarded within the action sports community as a pioneer and a
visionary, Danny has repeatedly challenged the limitations set by other
athletes and himself – breaking his own records when no one else could.

In 1997 Way became the first and only skateboarder in history to drop out of a
helicopter into a skate ramp – adding the term “bomb drop” to skateboard
lexicon. In 2004, Way again broke his own world records with a distance of 24m
and unaided height of 7.14m during the X Games in Los Angeles, California, USA.

Numerous jumps of The Great Wall have been attempted over the years, some more
successful than others – including an horrific BMX accident that left one man
dead in 2002 – but Way will be the first to attempt the jump on a skateboard.

“I am aware of the dangers but I am also excited to be achieving a life-long
goal and honored to have my visions embraced by the people of China,” said Way.

For centuries, the Great Wall of China was the most daunting defensive
structure on earth, symbolizing the strength and innovation of the people it
protected.

On Saturday, July 9, one man is honoring that strength and innovation,
simultaneously focusing the world’s attention on a proud nation and a
progressive endeavor as he attempts an unprecedented world record for
skateboarding.

The great feat will be re-broadcasted globally via ESPN (N. America), Eurosport
(Europe), Extreme Channel (Europe, Middle East), Channel Four (UK), Fox Sports
Net (Australia), TBS (Japan) reaching billions of viewers and enthusiasts.

For further information please contact:

QUIKSILVER
Kirk Willcox - Quiksilver International Media Manager
Email: kirk.willcox@quiksilver.com.au
Ph: +61 (0)2 9973 5555

Johnathan Jenkins – Quiksilver Australia Media Manager
Email: jj@qsilver.com.au
Mob: +61 (0)421 384 431

Kristin Barone – Quiksilver USA
Email: kristin.barone@quiksilver.com
Ph: +1 714 889 4286
+1 714 889 2200

The Rose Group
Andrea Tagliareni/Whitney Ashley/Elana Weiss
Emails: Andrea@therosegrp.com / Whitney@therosegrp.com / Elana@therosegrp.com
Ph: +1 (310) 280-3710

DC
Sally Murdoch - USA
Email: smurdoch@dcshoes.com
Ph: +1 760-599-2999 x360
Mob: +1 760-525-1761

Katrina McGarry - Australia
Email: kmcgarry@dcshoes.com.au
Ph: +61 (0)2 8303 0830
Mob: +61 (0)402 239 488

Global Village Media Group:
Kin Mak –Global Village Media Group, CEO China
Email: kinmak@globalvillagemedia.com
Ph: +86 (21) 52372211
Mob: +86 13701604709

Amy Dong – Global Village Media Group Media Specialist
Email: amydong@globalvillagemedia.com
Ph: +86 (21) 52372211
Mob: + 86 13916043389

About Quiksilver:
Quiksilver designs, produces and distributes clothing, accessories and related
products for young-minded people and develops brands that represent a casual
lifestyle–driven from a boardriding heritage. Quiksilver’s authenticity is
evident in its innovative products, events and retail environments across the
globe.

Quiksilver’s primary focus is apparel, footwear and related accessories for
young men and young women under the Quiksilver, Roxy, DC Shoes, Raisins, Radio
Fiji and Island Soul labels. Quiksilver also manufactures apparel, footwear
and related accessories for boys (Quiksilver Boys and Hawk Clothing), girls
(Roxy Girl, Teenie Wahine and Raisins Girls), men (Quiksilveredition and Fidra)
and women (Leilani swimwear), as well as snowboards, snowboard boots and
bindings under the Lib Technologies, Gnu, DC Shoes, Roxy and Bent Metal
labels. Quiksilver’s products are sold throughout the world, primarily in surf
shops, skate shops and other specialty stores that provide an authentic retail
experience for our customers.

About DC Shoes:
Founded by Ken Block and Damon Way in 1993, DC has grown to over $100 million
in sales in just under ten years and is distributed in 55 countries. The
leader in performance skateboarding shoes, DC Shoes’ product line includes
men’s and women’s casual apparel, snowboard boots and outerwear, and a full
line of accessories, as well as kids’ and toddlers’ skateboarding shoes. As one
of the cornerstones of its marketing strategy, DC has built a world-class team
of professional skateboarding, snowboarding, surfing, BMX and motocross
athletes that exemplify and enhance DC’s brand, develop its signature products,
and support its promotional efforts. DC Shoes is a subsidiary of Quiksilver,
Inc.

About Global Village Media Group:
Global Village Media Group was founded by Mr. Joe Openshaw, Mrs. Ruth Goldstein
and the legendary Hollywood based Director Producer Mr. David Tumaroff with 20
years encompasses major global event including the 52nd and 53rd Presidential
Inaugurals for Bill Clinton.

In 2005, Global Village Media Group enter the China Market and join force with
Mr. Kin Mak and established Global Village Media Group China. The company
engages in three main business sectors: Sports, Fashion/Lifestyle and
Media/Entertainment production and marketing; with TV media as a cross-sectors
supporting platform.

About MegaRamp™ Events:
MegaRamp™ Events are the California based team led by Way that provide the
event management, business, and construction expertise behind the world’s
largest skateboarding structure. MegaRamp™ is registered trademark of Mega
Ramp Events LLC.

<<<ENDS>>>

SOURCE: Quiksilver

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