Asia PR News

BEIJING, July 28 /PRNewswire-AsiaNet/ –

Crescendo Networks answered SOHU’s data center needs by reducing central
processing unit (CPU) utilization by 40%, while improving page loading times
and user experience

SOHU.com, China’s leading online media, communications, commerce and mobile
value-added services company, announced the implementation of Crescendo
Networks’ Maestro Application Delivery Platform. Better server utilization,
which enables SOHU to reduce data center costs and an improved user experience
for their portal customers, are the reasons SOHU, one of the world’s 10 most
heavily trafficked web destinations, selected Crescendo Networks’ technology
platform.

"As a fast growing web destination, SOHU faces the challenge of upgrading
our data center to support new and existing users who are using faster
Internet connections to access heavier Internet functions and applications,"
said Mr. Lynford Zhou, Senior Manager of Tech-Network Operations at SOHU.
"Crescendo Networks has answered our challenge with the Maestro Application
Delivery Platform, which uses proprietary technology to reduce CPU utilization,
improve server memory usage, reduce latency and decrease bandwidth usage.
Crescendo’s technology improves the user experience for our web visitors while
reducing costs and resources in our data center."

"The SOHU customer implementation, following Crescendo Networks’
Dangdang.com deployment a few weeks ago, validates the strength of our
technology as well as our Asia-Pacific business development efforts," said
Shykeh Gordon, Crescendo Networks’ CEO. "We expect to announce several more
marquis customer deployments in China and the rest of the Asia-Pacific region
before the end of 2005."

SOHU is ranked as the second most popular website in China in terms of
website traffic volume according to the Alexa, the leading source for Website
rankings:

http://www.alexa.com/site/ds/top_sites?ts_mode=lang&lang=zh_gb2312

Maestro, the Application Delivery Platform
The Maestro platform provides Application Front-End (AFE) functionality
with superior server performance enhancement technology for web applications
running on websites or enterprise networks. The solution includes the Maestro
Management Module, an embedded element management system which expedites and
facilitates provisioning, activation and monitoring.

Crescendo Networks enables SOHU to reduce the CPU utilization of servers
in their data center by 40% by offloading unnecessary overhead from the
servers. These results are accomplished through the Maestro platform’s purely
hardware-based system and proprietary algorithms which optimize the
Transmission Control Protocol (TCP) connections between end-users and the web
applications. Specifically, the Maestro platform performs TCP termination,
offload, connection consolidation and buffering, relieving the server of the
setup/teardown operations and the number of connections it must simultaneously
maintain. In addition, the Maestro platform improves response times by
treating all users as if they are on the same Local Area Network (LAN), while
reducing server utilization.

Using Crescendo Networks’ Maestro platform, SOHU experiences:

* 40% reduction in CPU utilization
* 80% improvement in server memory usage

For more on how Crescendo Networks’ solutions eliminate network overhead
for clients like SOHU, please review:

http://www.crescendonetworks.com/platform_modules.asp

Distribution and Availability:
The Maestro Application Delivery Platform is available through our
distributors in China and internationally.

About SOHU
SOHU.COM Inc. (Nasdaq: SOHU) is China’s premier online brand and
indispensable to the daily life of millions of Chinese who use the portal
network for their news, search, e-mail, wireless messaging, instant messaging,
browsing, games and shopping. SOHU has built one of the most comprehensive
matrices of Chinese language web properties and proprietary search engines,
consisting of the mass portal and leading online media destination
http://www.sohu.com ; interactive search engine http://www.sogou.com ; leading
online mapping service provider http://www.go2map.com ; the #1 online alumni
club http://www.chinaren.com ; #1 games information portal http://www.17173.com
; top real estate website http://www.focus.cn ; and
wireless value-added services provider http://www.goodfeel.com.cn. This
network of web properties offers the vast SOHU user community very broad
choices regarding information, entertainment, communication and commerce. SOHU
corporate services consist of online advertising on its matrix of websites as
well as paid listing and bidding listing on its in-house developed search
directory and engine. SOHU also offers three types of consumer services. SOHU
offers wireless value-added services such as news, information, ringtone and
picture content sent over mobile phones. The company also operates two
massively multi-player online role-playing games and manages a
business-to-consumer e-commerce platform. SOHU.COM, established by Dr. Charles
Zhang, one of China’s Internet pioneers, is in its ninth year of operation.

About Crescendo Networks, Ltd.
Crescendo Networks Maestro platform optimizes server utilization, reduces
application latency and cuts the cost of deploying applications and services.

The Maestro Platform breaks application deployment barriers commonly
associated with front-end and back-end application servers and networks. As a
result, network overhead is removed and latency is reduced from milliseconds to
microseconds allowing IT professionals to deliver any type of application to
their end-users, simultaneously enhancing end-user experience and dramatically
reducing the overall cost of delivering services.

Crescendo Networks’ Maestro Application Delivery Platform is the only
comprehensive Application Front End (AFE) solution that runs at multi-Gigabit
speeds while providing Layer 7 application-level analysis and processing. The
Maestro Application Delivery Platform was launched at NetWorld+Interop 2004
where the company was the Best of Show winner for Performance Enhancement. In
2005, Network Magazine selected the Crescendo Networks as the "Most Visionary
Application-Aware Infrastructure" and the "Most Innovative Start-Up". The
company’s solutions are available through channel partners globally. For more
information, visit http://www.crescendonetworks.com.

Contacts:

Public Relations
Crescendo Networks
+972-3-634-6120
public.relations@crescendonetworks.com

Uriah Av-Ron
Crescendo Networks
+972-50-742-7087
uriah@crescendonetworks.com

Mr. Gui Chuan Lai
Sohu.com
Tel: +86-10-6272-8790
guichuanlai@sohu-inc.com

SOURCE: Crescendo Networks, Ltd.

CONTACT: Public Relations
+972-3-634-6120, public.relations@crescendonetworks.com

Uriah Av-Ron
+972-50-742-7087, uriah@crescendonetworks.com

both of Crescendo Networks

Mr. Gui Chuan Lai of Sohu.com
+86-10-6272-8790, guichuanlai@sohu-inc.com

Web site: http://www.crescendonetworks.com
http://www.sohu.com