Asia PR News

SANTA CLARA, Calif., July 28 /PRNewswire-AsiaNet/ –

Tvia’s complete HDTV LCD-TV and PTV Reference design kits based on Tvia’s
TrueView 5600 and 5700 chipsets, include hardware, software applications, OSD,
EU/NTSC tuner, bill of material, PCB layout, schematics, and total
documentation, allowing TV manufacturers to go directly to Pre-Production and
Mass-Production eliminating the need for long and costly design times, thereby
allowing a faster time to market for both HD LCD-TV and PTV markets for Brand
Manufacturers and OEM TV manufacturers worldwide.

Tvia, Inc. (Nasdaq: TVIA), the world’s leading provider of multimedia
digital display processors for advanced TV, emerging digital display and
consumer electronics markets, announces the availability of the Tvia HD LCD-TV
and HD PTV turnkey Reference Design Kits based on the TrueView 5600 and 5700
series of advanced multimedia digital display processors.

( Logo: http://www.newscom.com/cgi-bin/prnh/20050419/SFTU130LOGO )

"In today’s TV market, manufacturers are faced with significant time to
market issues in both the LCD TV and PTV markets," said Ben Silva VP World
Wide Sales, Tvia, Inc. "Our turnkey Reference Design Kits ("RDK") include the
software applications, hardware, sample boards, PCB layout, BOM (bill of
material), schematics, documentation, and extensive SDK all based on the
TrueView 5600 and 5700 chipsets. This eliminates the lengthy design cycle by
offering everything a manufacturer needs to go directly to PP (Pre/Pilot
Production) and MP (Mass Production) in DTV for both HD/SD LCD-TV and HD/SD
PTV markets." The kits include 1-2 reference design boards, BOM, complete set
of software applications, tuner codes and tables for both EU and NTSC markets,
OSD, remote control, and extensive SDK, and many other additional feature
integrations. Also included is the PCB layout and schematics for easy
modification to fit any TV chassis.

Tvia offers RDKs in both European (EU) and North American versions. The EU
version supports all European TV standards, including such important features
as SCART, 500-page Teletext, and complete tuner integration with frequency-
based channel tuning and search. The North American RDK comes with a complete
set of features required for the NA market, including implementation of close
caption and V-chip. The RDKs thus offer all of the necessary features to
enable manufacturers to go directly to market with either or both a North
American and/or EU version immediately.

Tvia’s RDKs for LCD-TV and PTV are currently being used by several of the
world’s leading TV manufacturers worldwide.

Tvia’s TV System Design Center located in Shenzhen, China is considered to
be one of the world’s most advanced centers for LCD, PDP and PTV design, and
also offers complete customization of the RDKs to meet any TV manufacturer’s
specific requirements, special features, and form factors. Tvia’s TV System
Design Center boasts a 30-day or less turnaround time on any custom TV design,
including custom 64-bit OSD, 2D graphics with alpha blending, main board
integration, with various input and output configuration types including
component, composite, S-Video, DVI, HDMI and a wide variety of other special
features. In most cases, Tvia’s design center enables TV manufacturers to go
directly to PP within 30 days. Furthermore, Tvia’s LCD RDK provides image
optimization for LCD panels from Sharp, Samsung, CMO, AU and LG Philips.

"We are very proud of our Turnkey TV Design Kits. We listened to the
market, executed on their demands, and ultimately provided the total solution
they required. By doing so, we allow our customers to reduce their time-to-
market and eliminate the need for costly, time-consuming design cycles," said
Eli Porat, CEO, Tvia, Inc. "The market has changed. It is no longer about who
has the most integrated chip, it is now about becoming a technology design
partner with your customer, helping them to produce complete TV solutions at
the same or lower costs than they were producing before, while reducing the
design time of 6-8 months, down to 45 days or less," said Mr. Porat.

Tvia is one of the world’s leading providers of video and graphics display
processors. Tvia’s TrueView 5600 and 5700 digital display processors chips
contain an extensive feature list including state of the art graphics and
cinema quality visual image technology. For more information on the TrueView
5600 and 5700 products please contact sales@tvia.com.

About Tvia: Tvia, Inc. is a fabless semiconductor company which designs
and develops an extensive line of flexible, high-quality digital display
processors creating next-generation digital LCD, HD, SD, and progressive-scan
TVs and multimedia related devices. Tvia provides customers with the
foundation for building the most cost-effective display solutions on the
market. Tvia’s processors enhance viewer experience through the simultaneous
presentation of multiple, independent media streams, and high resolution
graphics on one or more displays. More information about Tvia is available at
www.tvia.com

SOURCE: Tvia, Inc.

CONTACT: Diane Bjorkstrom,
CFO of Tvia, Inc.,
+1-650-814-6090, or
dBjorkstrom@tvia.com

Photo: http://www.newscom.com/cgi-bin/prnh/20050419/SFTU130LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk photodesk@prnewswire.com

Web site: http://www.tvia.com