Asia PR News

TOKYO, Aug. 1 /MediaNet International-AsiaNet/ –

New center to transform and operate sales and marketing related processes based
on IBM Japan’s web and telephony sales model

IBM Japan, Ltd. today announced the opening of a Business Transformation
Outsourcing (BTO) Delivery Center in Makuhari, Chiba City, Japan. The new BTO
Delivery Center will focus on the delivery of sales and marketing services,
based on IBM Japan’s own web and telephony based sales model, and other BTO
Customer Relationship Management (CRM) services.

The BTO Delivery Center has been established in response to the growth in
demand for the sales and marketing components of IBM’s CRM BTO offerings. IBM
Japan has entered into seven BTO sales and marketing service contracts, five
since March this year, with financial services, public sector and manufacturing
clients. A majority of these clients, as well as other IBM Japan CRM BTO
clients, will be serviced through the Makuhari Center.

The new BTO Delivery Center has 50 employees, with plans to scale to more than
150 by the end of this year in-line with client demand. The Center is one of a
network of BTO Delivery Centers servicing IBM’s Japanese clients including
IBM’s BTO Centers in Okinawa - Japan, Dalian - China, and the recently opened
Center in Brisbane - Australia. IBM also delivers BTO services, such as
operational processing for Mitsui Life, through dedicated client-site centers.

"Demand for IBM’s BTO services is increasing in Japan as clients look for ways
to achieve greater business optimization beyond just cutting costs," said
Masatsugu Shimono, Vice President of BTO, IBM Japan. "To offer clients real
transformation that delivers bottom-line performance you have to have the best
skills and capabilities.

“This new BTO Delivery Center taps into the sales infrastructure and expertise
of IBM Japan to not only transform and optimize the sales operations of our
clients, but operate these processes as required," he said. “By leveraging the
skills we have amassed through our web and telephony based sales model, we are
able to tap into a richer vein of transformation work that combines IT
optimization and business transformation to produce results for our clients
that were not previously possible.

“As a result, our web and telephony based sales model has become a growth
business and new revenue stream for IBM Japan," said Mr.Shimono.

The new BTO Delivery Center provides marketing and CRM service delivery and
features continuous system and process improvements. Skills development,
business process management, and other associated operations will also be
located in the Center to strengthen and broaden the Center’s CRM services
according to client requirements. The Center’s IT infrastructure will be hosted
by IBM Japan’s Outsourcing Center, which features high-level security and
scalable capacity.

The BTO Delivery Center will also be a base for research, development, and
prototyping of sales processes with the aim of developing and delivering more
efficient and high-quality CRM services.

BTO services offered by IBM include Customer Relationship Management,
Integrated Services Management, Supply Chain Management, Procurement, Finance
and Accounting, Human Resources, Insurance Administration and other
industry-specific solutions.

The Japan BTO Delivery Center is a part of IBM’s integrated global services
delivery network.

About IBM Business Consulting Services
With consultants and professional staff in more than 160 countries globally,
IBM Business Consulting Services is the world’s largest consulting services
organization. IBM Business Consulting Services provides clients with business
transformation and industry expertise, and the ability to translate that
expertise into integrated, responsive, on-demand business solutions and
services that deliver bottom-line business value. Over the past several years,
IBM Business Consulting Services has developed industry-leading transformation
skills and delivery capabilities in key areas, including Human Resources,
Financial Management, Customer Relationship Management, Supply Chain Management
and Procurement. For more information, visit www.ibm.com

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For more information contact:

IBM Asia Pacific
Caroline Lisle
+61 408 224 482
carlisle@au1.ibm.com

SOURCE: IBM