Asia PR News

HONG KONG, Aug. 30 /Xinhua-PRNewswire-AsiaNet/ –

Over 2,000 Retail Outlets in Hong Kong, The PRC, Singapore and Taiwan
Offering Over HK$10 Million Worth of Prizes

To support the economy in Hong Kong and further in the Asian region, and to
seize the golden opportunities arising from the increased number of visitors to
Hong Kong in September and October, Bossini Enterprise Limited ("bossini"), a
leading apparel retailer in Asia, has taken the lead to join hands with 16
retailers to foster the largest retail alliance in the region, including Hong
Kong, China, Singapore and Taiwan, to launch a campaign called
"bossini–surprises around the world" to reward consumers with prizes and
benefits through a network of over 2,000 retail outlets.

The inauguration ceremony to mark the commencement of the campaign was well
attended. Participating retailers included Circle K Convenience Stores (HK)
Limited, 3D-GOLD Jewellery, Sa Sa Cosmetic Company Limited, Okashi Land, RBT
International Limited, OSIM (HK) Co., Ltd., Macau Tower Convention &
Entertainment Centre, Wing Wah Food Manufactory Limited, G-Sushi, Jumbo
Kingdom, Shun Tak–China Travel Ship Management Limited, China Travel Service
(HK) Limited, China Airlines Limited, Broadway Circuit, Fotomax (F.E.) Limited,
and Broadway Photo Supply Limited.

Ms. Linda Tam, Sales and Marketing Director of bossini, said, "The aim of
this cross-regional alliance is to unite retailers around Asia to boost the
economies and tourism in Hong Kong and abroad. To make the event more
meaningful, bossini will set aside a certain sum of the revenue to be donated
to UNICEF for charity purposes. We expect the donation amount to no less than
HK$1 million."

The value of all prizes exceeds HK$10 million, and instant-win freebies
will be available to all booklet holders. Grand prizes include round trip
air-tickets, cruise trip tickets, Rolex waist watch, Panasonic Plasma TV etc.
To promote traveling to and from Hong Kong and within the Asian region, some of
the grand prizes for consumers outside Hong Kong include free air-tickets to
Hong Kong with accommodation. On the other hand, Hong Kong customers will have
the opportunity to win air-tickets to other countries in the region. The idea
behind the campaign is to boost the regional retail industry and more
importantly, to reward consumers for their continued support.

iPR ASIA LTD.
Harriet Lau/Antonia Au/Sharis Siu

Tel: +852-3170-6750 / +852-2136-6176 / +852-3170-6753
Fax: +852-2136-6068 / +852-2136-6951
Email: harrietlau@iprasia.com.hk
antoniaau@iprasia.com.hk
sharissiu@iprasia.com.hk

www.iprasia.com.hk

SOURCE: Bossini Enterprise Limited