Asia PR News

LONDON, Sept. 30 /PRNewswire-AsiaNet/ –

Gizmondo High-Tech Sales Kiosks in over 50 Top-Malls
Coast-to-Coast in the US

Gizmondo Europe Ltd subsidiaries of Jacksonville, Florida-based Tiger
Telematics Inc (OTC: TGTL, OTC: TGTL.PK) has appointed leading brand innovators
and marketeers, ID Agency, to spearhead marketing activities for the
forthcoming Gizmondo multi-entertainment handheld’s launch in North America.

California-based ID Agency has successfully represented and consulted for a
diverse range of global clientele ranging from Michelin to EA Sports. Using
their highly stylised and multifaceted approach to product launches, ID Agency
will be delivering a $30 million marketing campaign via traditional and
guerrilla channels that will communicate every aspect of this uniquely featured
and extremely powerful entrant into mobile entertainment and communication
market. "Our team is very excited to introduce this product to the US market,
never before has one hand held device stepped up to this level. Consumers can
expect a creative marketing campaign that encompasses all the great features of
the Gizmondo with an American twist," said Michael Ballard - Creative Director
The ID Agency.

Part of ID Agency’s remit will include a new marketing retail initiative
unveiled today, namely, an armada of 50 mall kiosks which will feature
prominently in premium shopping locations across North America. The initial 12
opening cities are: Atlanta, Boston, Dallas, Miami, Fort Lauderdale, Las Vegas,
Chicago, Seattle and four prime locations in Los Angeles. Traffic to these
launch malls exceeds a staggering 180 million visitors each year, all of which
will be able to purchase and experience every aspect of the hardware, presented
by well-trained Gizmondo staff. The remaining 38 will roll-out through Q4-05 to
Q2-06. The kiosks will spur sales in retail outlets unrelated to Gizmondo from
the marketing aspects of displaying, testing and sampling the units.

Carl Freer, co-founder and Chairman, Tiger Telematics, says: "We’re
delighted to have the teams at ID Agency onboard supporting this first US
launch. They understand the brand perfectly and have conveyed a genuine passion
for the product at every stage of our selection process." He continued, "We’re
particularly excited about the enormous marketing potential represented by the
Kiosk initiative. This gives us the opportunity to engage the consumer on a
one-to-one basis and walk them through the awesome entertainment experience
only available on the Gizmondo handheld. Although units can be purchased there,
the kiosks are a unique way to create product awareness throughout the USA in
key locations".

‘Gizmondo’, ‘Smart Adds’, ‘Gizmondo Games’ and the ‘Gizmondo’ logos and
devices are trademarks of Gizmondo Europe Limited. All rights reserved. All
third party trademarks and/or copyright material are the property of their
respective owners.

Except for historical matters contained herein, the matters discussed in
this press release are forward-looking and are made pursuant to the safe
harbour provisions of the Private Securities Litigation Reform Act of 1995.
Investors are cautioned that these forward-looking statements reflect numerous
assumptions and involve risks and uncertainties that may affect Tiger
Telematics, Inc. and its subsidiary businesses and prospects and cause actual
results to differ materially from these forward-looking statements. Among the
factors that could cause actual results to differ are Tiger Telematics Inc.’s
operating history; competition; low barriers to entry; reliance on strategic
relationships; rapid technological changes; inability to complete transactions
on favourable terms; the schedule and sell-through for new software release;
consumer demand for video game hardware and software; the timing of the
introduction of new generation competitive hardware systems, pricing changes by
key vendors for hardware and software and the timing of any such changes, and
the adequacy of supplies of new software product and those risks discussed in
the Company’s filings with the SEC.

In light of the risks and uncertainties inherent in the forward-looking
statements, these statements should not be regarded as a representation by
Tiger Telematics, Inc. or any other person that the projected results,
objectives or plans will be achieved. Tiger Telematics, Inc. undertakes no
obligation to revise or update the forward-looking statements to reflect events
or circumstances after the date hereof.

SOURCE: Tiger Telematics Inc.

CONTACT: Global Media - James Beaven,
Indigo Pearl,
+44-(0)208-964-4545; or

US Media - Bryan Lam,
Kohnke Communications,
+1-415-777-4000,

both for Tiger Telematics

(TGTL)