Asia PR News

CINCINNATI, Ohio, Oct. 28 /PRNewswire-AsiaNet/ –

Givaudan’s New, Customized Natural Flavour System Modifies Off-Notes Exhibited
by KCl and Enhances Overall Saltiness

In commitment to its TasteSolutions(TM) for Health & Wellness programme,
Givaudan Flavours has debuted a new, proprietary complex Salt Reduction flavour
system that further contributes to the development of consumer-winning
products.

"Givaudan’s unrivalled commitment to taste modification research has
significantly expanded our capabilities in TasteEssentials(TM) for Salt
Reduction," said Hugo Felix, head of the Global Savoury Business Unit.
"Applying scientific expertise in both biotechnology and botanical isolates,
Givaudan has developed the capability to significantly improve the taste
profile of foods that are reduced in sodium."

Food companies are striving to provide consumers with healthful foods, but
know they must deliver mainstream taste and appeal. In mature markets,
processed foods are now used on a daily basis and contribute more than 65% of
dietary salt. Growing prosperity and modernization is driving demand for these
convenience products in other countries around the world and elevated
consumption levels of sodium are expected to be an escalating global health
concern. The reduction of sodium in processed foods presents a major
challenge for food developers. Salt plays an integral role, not only in
taste, but also in providing attributes such as texture and mouthfeel. Thus,
formulating to a lower sodium content is highly product specific.

The most effective means of reducing sodium by more than 25% is to replace
sodium chloride with potassium chloride, or KCl. While KCl helps to maintain
salty taste, it also contributes off-notes that many consumers find
unpleasant. Givaudan’s new, customized Natural Flavour System modifies off-
notes exhibited by KCl and enhances the saltiness overall. According to
Michael Stead, Global Savoury Product Manager at Givaudan, "these new flavour
capabilities in the TasteEssentials(TM) for Salt Reduction programme will help
food manufacturers address the consumer’s growing desire for clean, consumer-
friendly labelling, since they are globally natural, contain no major
allergens, and are both Kosher and Halal." Also, according to Stead, the
Natural Flavour System allows Givaudan to offer flavours with non-
characterizing taste profiles, such as the Natural Savoury Base Flavour, as
well as flavours with specific profiles and characteristics. Either way,
TasteEssentials(TM) for Salt Reduction flavours are effective across a
multitude of products, including soups, bouillons, sauces, dressings, frozen
ready meals, and salty snacks.

Givaudan is the flavours industry leader of investment in knowledge
development, consumer insight, taste research, and new ingredient discovery.
This strong position and commitment enables Givaudan Flavours to provide
superior TasteSolutions(TM) for Health & Wellness.

About Givaudan
Givaudan is a world leader in the flavours and fragrances industry. It
has its own operations in 40 countries worldwide, and is represented in 70
more. In 2004, Givaudan recorded sales of CHF 2.68 billion and counted over
5,900 employees. Givaudan leads the world flavour industry and specializes in
solving flavour-related technical problems.

SOURCE: Givaudan Flavours

CONTACT: Shirine Coburn of Coburn Communications +1-212-730-7277

for Givaudan Flavours