Asia PR News

LOS ANGELES, Calif., Nov. 28 /PRNewswire-AsiaNet/ –

As part of an ongoing effort to expand its international market research
capabilities, Sample Czar Inc. (www.sampleczar.com) — an Internet sample
provider based in Los Angeles, California — has partnered with SmartClub to
develop a B2B and B2C panel for online surveys in China.

"SmartClub is the largest loyalty program in China with over ten million
members," says Doug Lowell, President of Sample Czar. "We are very confident
that this partnership will enable us to have the biggest panel in the Chinese
market."

"Obviously, the Chinese consumer market is explosive," he adds. "It’s
inevitable that market research activity will quickly follow. It’s essential
that our pool of panelists be large enough to accommodate the expected demand
in China, so as to continuously increase the size of our panel while
preserving the frequency of invitation limitations that are crucial to the
coordination of a high quality panel."

SmartClub is a coalition loyalty program where its ten million members can
aggregate points by traveling on public transport, shopping at one of its many
retail partners (including China’s leading e-commerce websites), or using
their mobile phone. It’s the only loyalty program that has a strong presence
in public transportation, where SmartClub members are reminded of earning
SmartPoints — its currency metric — twice per day.

"We now have significant online research panel assets in all the markets
where major market research is being conducted," Lowell explains. "US and
Canada in North America; UK, France, Germany, Italy and Spain in Europe;
Japan, China and South Korea in Asia; Australia; and the emerging markets of
Russia, Mexico, Brazil and Turkey. Most market research is multi-country, so
it’s essential to have panel in all countries where marketers are interested
in exploring."

Adds Henry Winter, Chief Executive Officer of SmartClub: "Adding surveys
is a great way for our members to earn more SmartPoints without leaving their
home or office. Sample Czar is committed to creating a very member friendly
environment that’s so essential to providing the optimal experience for
SmartClub members. We’re really excited to be partnering with them."

For more information, please contact:

Doug Lowell
President - Sample Czar Inc.
Tel: (323) 325-9465
www.sampleczar.com
dlowell@sampleczar.com

Henry Winter
Chief Executive Officer - SmartClub
Tel: (86-21) 6445-5575
www.smartclub.com.cn
henry@smartclub.com.cn

SOURCE Sample Czar Inc.

CONTACT: Doug Lowell, President - Sample Czar Inc., +1-323-325-9465,
dlowell@sampleczar.com; or Henry Winter, Chief Executive Officer - SmartClub,
(86-21) 6445-5575, henry@smartclub.com.cn

Web site: http://www.sampleczar.com
http://www.smartclub.com.cn