Asia PR News

SINGAPORE, Nov. 28 /Xinhua-PRNewswire-AsiaNet/ –

Award Highlights Avnet Electronics Marketing’s Ability to Successfully
Align with Customer Growth Strategies

Avnet Electronics Marketing, the largest operating group of Avnet, Inc.
(NYSE: AVT), has received a prestigious award from SIM Technology Group Limited
(SEHK: 2000), one of the largest mobile independent design houses in China.
The award acknowledges Avnet Electronics Marketing as an outstanding supplier
and recognises the company’s commitment to quality and service.

SIM Technology Group is a leading GSM mobile handset design house and
turnkey solution provider based in China. It places a great deal of emphasis
on research and development to quickly design products with advanced features,
technological stability and high quality.

"2005 is proving to be a very successful year for SIM Technology Group with
handset production experiencing spectacular growth," said Stephen Wong, Asia
president, Avnet Electronics Marketing Asia. "That kind of business
acceleration places huge demand on the supply chain and we are proud of the
fact that we’ve been able to pick up the pace in tandem with SIM Technology
Group.

"SIM Technology Group very much believes that speed drives value, enabling
them to compete and win against other design houses. Sharing the same vision,
we accelerate our own processes to drive more values for SIM Technology and
meet their time-to-market requirement."

One of the SIM Technology Group challenges that Avnet succeeded in meeting
this year is to reduce the order-to-delivery cycle to less than three weeks.
Increased supply chain efficiencies have also contributed to SIM Technology’s
effective cost control management as handset development has ramped in China.

"The support we have received from Avnet and its suppliers is a significant
factor in our current success and, as a result, we expect to see continued
growth in demands for Q4, 2005," said Mr. Hua Meishi, General Manager of
Shanghai Suncom Logistics Limited, SIM Technology Group. "Our product roadmap
includes EDGE and 3G technologies, camera phones, MP3 phones, MP4 multimedia
phones and PDA phone so I am optimistic that our business with Avnet
Electronics Marketing will continue to go from strength-to-strength."

About Avnet
Avnet, Inc., (NYSE: AVT) enables success from the centre of the technology
industry, providing cost-effective services and solutions vital to a broad base
of more than 100,000 customers and 300 suppliers. The company markets,
distributes and adds value to a wide variety of electronic components,
enterprise computer products and embedded subsystems. Through its premier
market position, Avnet brings a breadth and depth of capabilities that help its
trading partners accelerate growth and realise cost efficiencies. Avnet, Inc.,
a Fortune 500 company, is one of the world’s largest technology marketing,
distribution and services companies. Avnet and recently acquired company,
Memec, generated combined revenue in excess of US$13 billion in the past year
through sales in 68 countries.

Avnet Electronics Marketing is the largest operating group of Avnet, Inc.,
serving a wide range of customers including original equipment manufacturers
(OEMs), electronic manufacturing services (EMS) providers, and small-to-medium
customers in 68 countries, distributing electronic components from leading
manufacturers and providing associated design-chain and supply-chain services.
The company’s web site is located at http://www.em.avnet.com .

About SIM Technology Group
SIM Technology Group is a leading independent handset design house in China
with core business in design and development of high-performance multimedia
mobile handsets. SIM Technology Group is headquartered in Hong Kong, with
operational headquarters and an R&D center located in Shanghai. The Company’s
unique service mix is based on a highly focused and strategic vertical
integration designed to help clients bring products to market more quickly and
cost-effectively. The company is publicly traded on the Hong Kong Stock
Exchange’s Main Board (SEHK: 2000). For more information, visit www.sim.com .

For further information please contact:

Lai Peng Tan
Tel: +852-2410-2735
Email: laipeng.tan@avnet.com

SOURCE Avnet Electronics Marketing