Asia PR News

MUMBAI, Jan. 27 /PRNewswire-AsiaNet/ –

India’s financial capital is rockin’ with the opening of Hard Rock Cafe
Mumbai in Bombay Dyeing Mills, Opp. Kamala Mills City Studio, Pandurang Budhkar
Marg, Worli, Mumbai, the newest and most up-and-coming district of the city. As
the first Hard Rock Cafe in India, the Mumbai cafe will make a grand entrance,
offering its guests great American fare in a rock ‘n’ roll atmosphere.
Additionally, a star-studded VIP party and concert will welcome the cafe on
February 8, 2006.

"India has meant so much to rock music over the years that I couldn’t be
more excited to finally open Hard Rock Cafe in Mumbai," said Hamish Dodds,
president and CEO of Hard Rock International. "Hard Rock was actually founded
on principles from Indian culture. ‘Love All, Serve All,’ the motto on the
wall of each and every Hard Rock, is derived directly from our founder’s long
love affair with India. So, in a sense, the opening of this new Hard Rock Cafe
feels very much like coming home."

Hard Rock Cafe Mumbai
The 6,000-square-foot, 169-seat cafe features Hard Rock’s outstanding
menu, collectible merchandise and, of course Hard Rock’s world-famous
memorabilia. Hard Rock Cafe Mumbai, which opened its doors to the public on
January 18, 2006, will keep fans rockin’ with live music year-round, as two
stage areas can be used for performances simultaneously. The Mumbai cafe also
features bars on two different levels and a private section, which is ideal
for corporate events, parties and other opportunities.

Hard Rock’s menu consists of great American fare, including burgers,
sandwiches and salads, as well as delicious starters, such as spring rolls,
chicken wings, calamari and prawns. Dishes have also been given the "Mumbai
touch," with local additions like the Calangute Prawn Curry served with rice
pilaf and onion relish and char-grilled fish with mustard and yoghurt sauce.

"It is a delight and privilege to bring Hard Rock, one of the most
recognized and loved brands, into the country. The city of Mumbai is thrilled
to gain membership into the Hard Rock family and proud to be home to the first
Hard Rock location in India," added Jay Singh, director, HR Cafe India Pvt.
Ltd. (Franchisee). [The registered company in Mumbai is H R Cafe India Pvt.
Ltd.]

"The city thrives on its culture and music and I am certain that Hard Rock
will surely become the ultimate music, entertainment and dining destination in
the area," commented Manish Tandon, CEO, HR Cafe India Pvt. Ltd. [The
registered company in Mumbai is H R Cafe India Pvt. Ltd.]

From Elvis to the Beatles … Their Gear is Here!
Hard Rock International, owner of the world’s greatest collection of music
memorabilia, brings pieces from its world-renowned collection to India. The
Mumbai cafe will include items representing contemporary stars, such as
Madonna, U2 and Bruce Springsteen, and items from rock legends, Elvis Presley,
Led Zeppelin and the Beatles, as well as pieces from pop divas, such as Spice
Girls, Britney Spears and Nelly Furtado.

Rockin’ While You’re Shoppin’!
A Rock Shop will also be housed at the new Hard Rock Cafe Mumbai, where
fans can acquire Hard Rock’s famous merchandise, which is sought after by
collectors throughout the world.

The 300-square-foot retail store offers Hard Rock’s authentic merchandise,
including classic tees bearing the brand’s prominent logo, an assortment of
baseball caps, jackets and other trendy items, key chains and shot glasses, as
well as Hard Rock’s legendary collectible pins, featuring the limited-edition
Mumbai cafe opening pin set.

About Hard Rock International
With 122 high-energy Hard Rock Cafes and 13 Hard Rock Hotels and Casinos
in more than 42 countries, Hard Rock International is one of the world’s most
globally-recognized brands. Beginning with an Eric Clapton guitar, Hard Rock
owns the world’s greatest collection of music memorabilia, which is displayed
at its locations around the globe. Hard Rock is also known for its
collectible fashion and music-related merchandise, Hard Rock Live performance
venues and an award-winning website. Hard Rock International, Inc. is owned
by The Rank Group Plc (RNK.L). For more information on Hard Rock, visit
http://www.hardrock.com.

SOURCE Hard Rock International

CONTACT:

Contact in India:
Swheta Mutreja,
+9819844013
for Hard Rock International

Web site: http://www.hardrock.com