Asia PR News

ATLANTA, GA., Feb. 28 /PRNewswire-AsiaNet/ –

An extensive digital transmission system deployed by Scientific Atlanta, a
Cisco company, for Telstra provided support for Seven Network’s recently
concluded exclusive broadcast of 2006 Winter Olympic Games coverage to
Australia. Telstra deployed multiple Scientific Atlanta(R) encoders, decoders,
multiplexers, and network management and control technology to deliver five
feeds over redundant DS-3, 45 Mbps fiber links connecting Torino, Italy and
Melbourne, Australia.

"Telstra’s past experience with the reliable performance and video quality
of Scientific Atlanta systems enabled us to move forward rapidly with this
critical entertainment infrastructure," said Darren Wilson, director of global
customer service, Telstra Global Business. "A low delay mode capability in
Scientific Atlanta’s encoders enabled them to meet Seven Network’s stringent
requirements in support of two-way traffic for real-time interviews between
athletes in Torino and interviewers in Melbourne."

"As the holder of exclusive rights for Winter Olympic Games broadcasts into
Australia, we conducted extensive product evaluation tests with Telstra and
Scientific Atlanta that demonstrated this system would protect this valuable
content and provide the entertainment experience for our viewers that we wanted
to deliver," said David Watts, network telecommunications manager, Seven
Network.

"We’ve supported Telstra with MPEG technology for many years, providing key
building blocks for its domestic Digital Video Network which serves Australia’s
broadcasters," said David Wheeler, managing director for Australia and New
Zealand, Scientific Atlanta. "Great statistically multiplexed video performance
and low-delay are good examples of the innovative, real-world transmission
solutions we deliver for programmers, broadcasters, service providers and
network operators around the world."

About Telstra
Telstra is Australia’s leading telecommunications and information services
company, as well as one of the best known brands in the country. Telstra offers
a full range of services and competes in all telecommunications markets
throughout Australia, providing more than 10.3 million Australian fixed line
and more than 6.5 million mobile services. The company’s network and systems
infrastructure underpins the carriage and termination of the majority of
Australia’s domestic and international voice and data telephony traffic.

About Cisco Systems
Cisco Systems, Inc. (NASDAQ: CSCO) is the worldwide leader in networking
for the Internet. Information on Cisco can be found at http://www.cisco.com.
For ongoing news, please go to http://newsroom.cisco.com

About Scientific Atlanta
Scientific Atlanta, a Cisco Company (http://www.scientificatlanta.com), is
a leading supplier of digital content contribution and distribution systems,
transmission networks for broadband access to the home, digital interactive
set-tops and subscriber systems designed for video, high-speed Internet and
Voice over IP (VoIP) networks, and worldwide customer service and support.

SOURCE: Scientific-Atlanta, Inc.

NOTE TO EDITORS:
For more information visit http://www.scientificatlanta.com
Writers and editors may access a variety of information on
the company and its product, as well as downloadable images,
by selecting News Center from the home page. Scientific Atlanta
and the Scientific Atlanta logo are registered trademarks of
Scientific-Atlanta, Inc. Cisco, Cisco Systems, and the Cisco
Systems logo are registered trademarks of Cisco Systems, Inc.
and/or its affiliates in the U.S. and certain other countries.
All other trademarks mentioned in this document are the property
of their respective owners.

CONTACT: Peggy Ballard of Scientific Atlanta,
+1-770-236-7871, or
fax, +1-770-236-3088, or
peggy.ballard@sciatl.com

Web site: http://www.scientificatlanta.com
http://www.cisco.com
http://newsroom.cisco.com

(SFA CSCO)