Asia PR News

AUCKLAND, Feb. 27/MediaNet International-AsiaNet/ –

Car valuation service Red Book has entered into a partnership with Trade Me
to deliver car valuations to Trade Me’s 1.2 million members.

Called “Personalised Valuations” the service allows consumers to get an
instant retail and trade in valuation for any car that they are buying or
selling.

Red Book’s experience in other countries indicates that it will be used
extensively in New Zealand.

“Car buyers always benefit from more information, particularly around
price. What we’ve done for Trade Me members is give them the most up to date
info of what virtually any car is selling for,” said Vern Whitehead, general
manager of Red Book New Zealand.

“Until now we’ve provided a more technical service for insurance companies,
finance companies and banks. We’re now using the same data to deliver
consumers a plain English certificate of a car’s value.”

Trade Me’s commercial manager, Mike O’Donnell, is enthusiastic about the
deal.

“We’re about giving consumers the most power and the most information
possible. The new Red Book service on Trade Me removes any information
imbalance and puts the consumer on a level footing with anyone in the industry.”

Trade Me is New Zealand’s most visited website with over 2 million unique
visitors every month. It currently has over 34,000 cars for sale and sells
around 300 cars a day.

Red Book, which is headquartered in Australia, has been providing
information services for over 50 years and had been operating in New Zealand
for over 10 years. It also operates in China, Malaysia/Singapore, Thailand and
Hong Kong.

For further information:

Red Book
Vern Whitehead
Ph: +64 21 831 153

Trade Me
MOD
Ph: +64 274 365 696

SOURCE: Automotive Data Services