Asia PR News

LONDON, March 28 /PRNewswire-AsiaNet/ –

Buongiorno announces today the signing of a strategic agreement with
Agrakom, Indonesian leading company in digital information distribution trough
the Internet and Mobile channels.

Based on the agreement, Buongiorno will offer Agrakom its expertise in
conceiving, developing and delivering interactive mobile services and in CRM
implementation and management, along with global support for the implementation
of its proprietary platform B!3A to empower and manage their multiplatform
value added services offer to the Indonesian market.

Buongiorno’s platform will be supplied through Buongiorno Hong Kong Ltd.
– a joint venture between Buongiorno, leading corporation acting in the field
of multimedia contents for telephony and digital channels, and Mitsui & Co.
Ltd., one of Japan’s largest general trading companies. The Shareholders
invested in the Joint Venture US$7.6 million pro-quota (Buongiorno Vitaminic
owns 49%, and Mitsui 51%). Inside the Buongiorno Hong Kong business plan, which
leverages on both Shareholders’ expertise — on Mitsui’s regional alliance
network and on Buongiorno’s global mobile technical and operational skills —
the deal signed with Agrakom offers the Joint Venture the opportunity to expand
its business activities from Russia, India and Thailand to Indonesia.

Indonesia, with a population of 230 million (4th largest in the world), is
forecast to experience rapid growth in the spread of mobile phones in the next
few years. As a result, the mobile content services market is also predicted
to expand dramatically, from US$60m in 2005 to US$300 million in 2008.

B!3A is the Buongiorno Group’s proprietary technology platform conceived to
design, build, manage and provide high quality services to leading businesses
and to mobile consumers globally. The B!3A platform provides a full blown set
of components that allow performing all the main tasks needed to create a
complete digital content marketplace. Among the others: Content acquisition,
Content aggregation, Content management, Portal Management (browsing and
downloading), Content Delivery, Billing, Reporting and Business Intelligence.

A senior team of technical developers and project managers of Buongiorno
Hong Kong is currently in Jakarta to perform the installation of the
infrastructures for Agrakom and start up Indonesian Operations.

Once in place, the platform will allow the Indonesian provider to deliver
multi-channel mobile services such as sms, mms, games, logos & ringtones, music
and video fully exploiting its position in the high potential of the Indonesian
market. http://www.buongiorno.com

SOURCE: Buongiorno Vitaminic S.p.A.

CONTACT: Monica Montefusco,
PR Manager & Global PR Coordinator of Buongiorno Vitaminic S.p.A.,
monica.montefusco@buongiorno.com

Web site: http://www.buongiorno.com