Asia PR News

LOS ANGELES, Calif., March 28 /PRNewswire-AsiaNet/ –

Emergency Preparedness: One of World’s Leading Markets to Embrace New American
Way of Online Medical Record Keeping

Former Virgin CEO to Head Up MyMedicalRecords.com Down Under

The newest American export to Australia may well be emergency preparedness,
in the form of digitized medical records.

The former CEO of Virgin USA and its chain of megastores, Ian Duffell,
will serve as Chairman of MyMedicalRecords.com.au as MyMedicalRecords.com
(MMR) launches its product in the Australian market under an exclusive
Licensing Agreement, it was announced today.

It will be the first online, patient-controlled, consumer-centric service
for the safekeeping of private medical records available in Australia, a
country of 21 million people that boasts the 15th largest economy on the
planet and is populated by one the world’s most health-conscious societies.

"We’re very excited that, following the successful launch in the United
States, Australia is the second market in the world to offer this unique and
potentially life-saving service," said the Sydney-based Duffell.

According to MMR CEO Robert H. Lorsch, "Australia is among the world
leaders in integrating consumer access to shared electronic medical records
and we are excited that they are quick to embrace this powerful online
healthcare and emergency preparedness tool designed to save lives and reduce
medical costs worldwide."

MyMedicalRecords.com is among the leaders in what is undeniably a new
category of medical services, the creation of individualized and secure,
online medical record keeping, a service that became especially urgent and
relevant in the wake of many recent natural disasters and has now become part
of an international objective to get the world’s medical records online.

The MMR solution allows individuals to completely take control of their
medical records wherever they are in the world, to store, manage and retrieve
any type of medical record, x-ray or prescription, for instance, that can be
easily viewed and shared with doctors and emergency medical personnel from any
Internet-connected computer.

Unlike most other products of its kind, MyMedicalRecords.com is a virtual
safe deposit box, where consumers can confidentially and permanently store
their entire medical history, insurance documents, photos of kids and pets and
other irreplaceable family records most needed in an emergency, such as
Hurricane Katrina in New Orleans, which destroyed millions of paper records in
its wake and left thousands of people in medical peril.

According to Duffell, MedicalRecords.com.au will exceed government
standards for the security and encryption of consumer data.

The United States and countries around the world are spending hundreds of
millions of dollars to create urgently-needed, online patient health records
over the next decade and Australia has also mandated the creation of
electronic medical records for all its residents.

The MMR service in Australia, set to begin September 1, 2006 under an
exclusive Licensing Agreement, has been funded by a private investor group led
by MyMedicalRecords.com Board member, Russell Armstrong. The service in
Australia will mirror the U.S. service with a few indigenous features and be
accessible at www.mymedicalrecords.com.au.

The service will also be available to five million consumers in adjacent
New Zealand.

About MyMedicalRecords.com
MyMedicalRecords.com is a privately held corporation based in Los Angeles
that empowers consumers to take greater control over their health and
well-being by providing a virtual safe-deposit box for storing, managing and
sharing their medical records and other vital documents in a secure and
easy-to-use online database. For more information or to take a multimedia
Flash tour of the Website, visit http://www.mymedicalrecords.com or call
1-888-808-4667, Ext. 129.

SOURCE: MyMedicalRecords.com

CONTACT: Jerry Digney or Jerry Brown of SOLTERS & DIGNEY
+1-323-651-9300 for MyMedicalRecords.com