Asia PR News

MADISON, Wis., March 28 /PRNewswire-AsiaNet/ –

Mediasite Captures British Prime Minister Tony Blair
as One of the ‘Experts’

Sonic Foundry(TM) Inc. (Nasdaq: SOFO), a leader in automated rich media
communications technology, today announced that Mediasite(TM) will be used to
stream international leaders and world renowned experts on the topics of
climate science and policy. The speeches and presentations will take place at
The Climate Change and Governance Conference, a two-day event held Tuesday,
March 28 - Wednesday, March 29 at New Zealand’s National Museum, Te Papa.

The conference takes place amid increasing international concern regarding
the speed and magnitude of global climate change and its associated economic,
social and environmental consequences. The event will explore the nature of
climate change and generate action items for governments, businesses and the
larger community to implement. Speakers include those at the cutting-edge of
climate science and related fields as well as those directly involved in
formulating global policies to address the worldwide threat of global warming.
British Prime Minister, Tony Blair will participate in the conference live via
streamed video from Auckland.

"Due to the huge interest in this conference following the announcement of
the interview with Tony Blair, we were presented with the huge task of catering
for a large jump in audience numbers with short notice. Mediasite allows us to
expand our audience with minimal technical assistance or technical resources,"
said Jeremy Cox, rental sales account manager for Vidcom New Zealand, Ltd.
"Compared with other means of broadcast, Mediasite delivers real value for the
money."

Mediasite is a recording and publishing system that automates the capture,
management and delivery of presentations and training. Using Mediasite,
individuals quickly capture all aspects of a presentation in real-time,
including audio, video and visual aids. The presentation is then ready for
instant distribution, where the public can access the information immediately
via live Webcast or later on-demand.

"Given the current state of inter-governmental discourse on policies to
mitigate climate change policies, we wanted to ensure the quality of the
speakers’ presentations were captured for others to view on-demand anytime —
anywhere around the world," said conference organizer, Jonathon Boston, of
Victoria University. "For those delegates unable to attend, Mediasite enables
us to reach a wider audience on an important topic."

To view conference presentations, please go to:
http://www.presentationcentral.co.nz/mediasite/viewer/?cid=a35a3cf5-3801-4352-aca3-ddfe7f575c0a

To view Tony Blair’s presentation, please go to:
http://www.presentationcentral.co.nz/mediasite/viewer/?peid=ee991d8a-7bf1-4abd-8a05-215719cd8ae7

About Sonic Foundry(R), Inc.
Founded in 1991, Sonic Foundry (Nasdaq: SOFO) is a technology leader in the
emerging rich media communications marketplace, providing enterprise solutions
and services that link an information-driven world. Sonic Foundry is changing
the way organizations communicate via the web and how people around the globe
receive vital information needed for work, professional advancement, safety and
education. The company’s integrated webcasting and web presentation solutions
are trusted by Fortune 500 companies, education institutions and government
agencies for a variety of critical communication needs. Sonic Foundry is based
in Madison, Wis. For more information about Sonic Foundry, visit
www.sonicfoundry.com

Certain statements contained in this news release regarding matters that
are not historical facts may be forward-looking statements. Because such
forward-looking statements include risks and uncertainties, actual results may
differ materially from those expressed in or implied by such forward-looking
statements. Factors that could cause actual results to differ materially
include, but are not limited to, uncertainties pertaining to continued market
acceptance for Sonic Foundry’s products, its ability to succeed in capturing
significant revenues from media services and/or systems, the effect of new
competitors in its market and other risk factors identified from time to time
in its filings with the Securities and Exchange Commission.

SOURCE: Sonic Foundry, Inc.

NOTE TO EDITORS:
If you click the URL links to the presentations and they don’t
work, cut and paste the entire URL into your browser.

CONTACT: Terri Douglas of Catapult PR-IR,
+1-303-581-7760, ext. 18,
tdouglas@catapultpr-ir.com,
for Sonic Foundry, Inc.

Web site: http://www.sonicfoundry.com

(SOFO)