Asia PR News

BURLINGTON, N.J., March 30 /PRNewswire-AsiaNet/ –

English-Korean/Korean-English Version of Franklin’s Award-Winning
Pagemark(TM) Series to Debut in South Korean Market

Franklin Electronic Publishers, Inc. (Amex: FEP), a world leader in
handheld information, today announced that Youngbo Trading Co., Inc. will
distribute Franklin’s first new product for the burgeoning South Korean
eDictionary market. The Pagemark Dictionary Model PMK-540, a Korean-English,
English-Korean handheld, electronic dictionary in a unique and convenient form
factor is expected to be available in electronic retailers, direct marketing
channels, online shopping, and bookstores throughout South Korea next month.

Franklin’s Pagemark series combines leading content in a format as thin as
a bookmark that can clip onto the cover of any book. The PMK-540 is the perfect
solution for native Korean English Language Learners on the go who thirst to
improve their English language skills. Unlike other eDictionaries presently in
the Korean marketplace, the Pagemark Dictionary is intended to be a convenient
companion to English print books making it the perfect complement for immersion
learning of any English-based text.

The PMK-540 is based on the Kumsung English-Korean/Korean-English print
dictionaries each containing more than 170,000 head words. The Pagemark
handheld allows the user to input queries using either English or Korean Hangul
characters for instantaneous translation, which is essential for English
Language Learners to become proficient.

"Franklin pioneered the Korean eDictionary market back in the early 1990’s
and we’re excited to be back launching our first of a line of new products into
this market. South Korea alone accounts for over US $160 million annually on a
wholesale basis for electronic dictionary sales. In South Korea, our partner
Youngbo commands 20% of the market," said Barry Lipsky, CEO and President of
Franklin. "Franklin is uniquely positioned to offer English Language learning
solutions for the Asian markets and you can expect to see a number of
additional products launched later this year in the South Korean market," he
added.

About Youngbo Trading Co., Inc.
Youngbo Trading Co., Inc., headquartered in Gangnam, Seoul, is a leading
distributor in the electronic handheld device market of Korea. As a leading
distributor, Youngbo not only has many distribution channels including
electronic retailers, direct marketing, online shopping, TV homeshopping, and
bookstores but also all the influential merchandisers who have full experience
in the electronics market. In addition, Youngbo has the ability to develop
various reference contents specifically for Korean users through many
partnerships with major publishers of Korea. With this in-depth knowledge and
experience in the Korean market, Youngbo Trading Co. provides the essential
elements that are necessary to make an impact in the electronics market in
Korea.

About Franklin
Franklin Electronic Publishers Incorporated (Amex: FEP) is a world leader
in electronic handheld information, having sold more than 37,000,000 electronic
books since 1986. Current titles available directly or through partners number
more than 22,000 in sixteen languages under license from world class
publishers, such as Merriam-Webster and HarperCollins, focused in five genres:
Learning, Language Learning, Travel, Spiritual, and Leisure. The Company also
licenses its underlying technology to an array of partners including Adobe, Sun
Microsystems and Ademco (a division of Honeywell). Franklin distributes
ROLODEX(R) Electronics branded organizers worldwide and SEIKO branded reference
products in North and South America, Australia and the European Community.
Franklin’s products are available at 45,000 retail outlets worldwide, through
catalogs, and online at http://www.franklin.com

ROLODEX(R) is a registered trademark of Berol Corporation, a subsidiary of
Newell Rubbermaid Inc. SEIKO is a registered trademark of SEIKO Corporation.

Except for the historical information contained herein, the matters
discussed throughout this release, including, but not limited to, those that
are stated as Franklin’s belief or expectation or preceded by the word "should"
are forward-looking statements that involve risks to and uncertainties in
Franklin’s business, including, among other things, the timely availability and
acceptance of new electronic books, organizers and other electronic products,
changes in technology, the impact of competitive electronic products, the
management of inventories, dependence on key licenses, titles and products,
Franklin’s dependence on third party component suppliers and manufacturers,
including those that provide Franklin-specific parts and other risks and
uncertainties that may be detailed from time to time in Franklin’s reports
filed with the Securities and Exchange Commission.

SOURCE: Franklin Electronic Publishers, Inc.

CONTACT: Kevin Port,
Franklin Electronic Publishers, Inc.
+1-609-386-2500, ext. 6030

Web site: http://www.franklin.com

(FEP)