Asia PR News

ST. LOUIS, MO., April 27 /PRNewswire-AsiaNet/ –

Anheuser-Busch (NYSE: BUD), brewer of Budweiser and a leader in
international sports marketing, today announced its continued partnership with
the Federation Internationale de Football Association (FIFA) as the official
beer of the 2010 and 2014 FIFA World Cup(TM) tournaments. The brand also serves
as the official beer sponsor of the 2006 FIFA World Cup(TM) in Germany this
summer.

"In every corner of the world, football fans share a passion for their
favorite teams and players, and they enjoy watching the games with a cold
beer," said Tony Ponturo, vice president of global media and sports marketing,
Anheuser-Busch, Inc. "As the most watched international sporting event, the
FIFA World Cup allows Anheuser-Busch to connect our flagship brand with
millions of adult beer drinkers and football fans. Since 1986, Budweiser has
been a strong supporter of this tournament, and we will continue to bring fans
closer to the excitement of the FIFA World Cup for the next eight years."

Anheuser-Busch supports its sponsorship of the FIFA World Cup both in the
host country and key international markets. This includes use of the official
tournament marks for promotional purposes, such as packaging, point-of-sale
materials and other advertising. The company also receives on-field signage,
outdoor billboards and pouring rights at FIFA World Cup venues.

In 2006, Anheuser-Busch has several activities supporting its FIFA World
Cup sponsorship including Budweiser Cup, an amateur tournament that features
six-man football teams from around the world. Participating countries include:
Portugal, Germany, Greece, England, Northern Ireland, United Arab Emirates, the
Netherlands, Italy, Argentina and the United States. Anheuser-Busch also will
sponsor the "Man of the Match" award given to each game’s outstanding player.
In addition, special cans and bottles with the World Cup logo will be available
throughout Europe.

Anheuser-Busch has been a FIFA World Cup partner since 1986. The 2014 FIFA
World Cup will be Anheuser-Busch’s eighth consecutive tournament as a major
event sponsor, serving as a symbol of the company’s commitment to football
around the world.

Budweiser is a world leader in sports marketing. In addition to the FIFA
World Cup, Budweiser is an official sponsor of the F.A. Premier League, Major
League Soccer and the U.S. Olympic and National soccer teams. The King of Beers
also sponsors a variety of sports ranging from baseball and basketball to
motorsports and boxing, including the 2008 Olympic Games, the 36th Ryder Cup,
Major League Baseball and the National Basketball Association.

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding
nearly 50 percent share of U.S. beer sales. The company brews the world’s
largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50
percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share
in Tsingtao, the No. 1 brewer in China. Anheuser-Busch ranked No. 1 among
beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies
lists in 2006. Anheuser-Busch is one of the largest theme park operators in the
United States, is a major manufacturer of aluminum cans and is America’s top
recycler of aluminum cans. For more information, visit
http://www.anheuser-busch.com

SOURCE: Anheuser-Busch

CONTACT: Dan Pierce,
+1-314-577-7197,
daniel.pierce@anheuser-busch.com or

Rick Oleshak,
+1-314-577-9928,
rick.oleshak@anheuser-busch.com

both of Anheuser-Busch

Web site: http://www.anheuser-busch.com

(BUD)