Asia PR News

SAN JOSE, Calif. and SHENZHEN, Sept. 29 /PRNewswire-AsiaNet/ –

The Establishment of a Regional Office in China Represents Techwell’s Strong
Commitment to the Chinese Market

Techwell, Inc. (Nasdaq: TWLL) — To meet the increasing demand for its
products, Techwell, Inc., a leading designer of mixed signal video
semiconductor solutions for the security surveillance, automotive and consumer
electronics markets, today announced the opening of its first sales and
support office in China. Located in Shenzhen, near the center of China’s fast
growing technology base, the office is the latest addition to Techwell’s
network of sales and support offices throughout the Asia/Pacific region.
Techwell has had research and sales presences in Asia for a number of years,
but the addition of the Shenzhen office serves to strengthen its relationships
with customers through day-to-day local support, engineering and sales
services required by the rapidly growing market.

"With two other offices in the Asia/Pacific region we already have solid
footing in the territory," stated Mr. David Nam, Techwell’s VP of Sales and
Marketing. "Our Taiwan and Korean offices have enabled Techwell to take
advantage of the enormous potential that Asian markets provide us. We have
been very successful throughout Asia, and are seeing increased business
activity in the fast paced China market. Having a local team enables us to
better focus on addressing customer requirements. The new sales and support
center will allow us to quickly accommodate the needs of our valued China
customers and further penetrate the enormous growth and business potential of
the Chinese market."

The Techwell China office will provide sales, training and support
services, allowing Techwell to better respond to the needs of its local
customer base. Techwell also plans to add an office in the Shanghai district
to provide customers in China and the region with an additional sales and
technical support infrastructure, bringing key engineers and sales personnel
to each and every account.

Mr. Darron Ma, Director of China Sales added his comments, saying, "The
establishment of our Shenzhen office in China represents our strong commitment
to the Chinese market. Techwell can offer China-based consumer electronic,
security surveillance and automotive companies flexibility and nimble
responsiveness by having a local office. We are committed to bringing
face-to-face corporate support into China to strengthen existing
relationships, build new relationships, and participate directly with key
Chinese partners. Our goal is to provide customers with excellent support
tailored to their development and production cycles. Our new office will
allow us to build closer working partnerships with these key customers."

The Techwell China office is located:
Techwell China
Shenzhen Branch Office
Room 2111, 21F, Block A, United Plaza,
No. 5022 Binhe Road, Futian District
Shenzhen P.R.C.
Tel: (86) 755-8294-5668
Fax: (86) 755-8294-5607

About Techwell
Techwell is a fabless semiconductor company that designs, markets and
sells mixed signal integrated circuits for multiple video applications in the
security surveillance, automotive and consumer electronics markets. Techwell
designs both general purpose and application specific products that enable the
conversion of analog video signals to digital form and perform advanced
digital video processing to facilitate the display, storage and transport of
video content. Headquartered in San Jose, CA, Techwell currently has over
80 employees in the U.S., Korea, Taiwan, China and Japan. Please visit
www.techwellinc.com for more information.

Media Contact:
Sabrina Joseph
Morphoses
Public Relations & Marketing Firm
techwellpr@morphoses.com

Forward-looking Statements
This press release may contain information considered to be
forward-looking and reflects management’s current expectations. These
forward-looking statements may be identified by terminology such as may, will,
could, should, anticipate and expect and the negative of these terms or other
similar expressions. These are statements that relate to future events and
include, but are not limited to anticipated trends in our business and markets
in which we operate. We remind you that these statements involve known and
unknown risks, uncertainties and other factors that may cause our actual
results, performance or achievements to be materially different from any
future results, performance or achievements expressed or implied by the
forward-looking statements. Such factors include, among others: our ability
to identify and retain key customers; our ability to anticipate consumers’
desires and design new products that incorporate feature sets that are
attractive to our customers; our ability to manage and maintain our suppliers;
our dependence on key employees; the continued development of our target
markets; and other risk factors. Please refer to our Quarterly Report on Form
10-Q for the period ended June 30, 2006 for a more detailed description of
some of these and other risks and uncertainties that could affect our
performance or achievements. You should not place undue reliance on these
forward-looking statements.

NOTE: Techwell and the Techwell logo are trademarks of Techwell. All
other trademarks are the property of their respective owners.

SOURCE: Techwell, Inc.

CONTACT: Sabrina Joseph
of Morphoses Public Relations & Marketing Firm
+1-408-726-1577
or techwellpr@morphoses.com

Web site: http://www.techwellinc.com
(TWLL)