Asia PR News

NEW YORK, Dec. 21 /PRNewswire-AsiaNet/ –

Expanded Content to Enhance ROO’s Travel Category

Internet broadcast specialist ROO and Lonely Planet, the world’s leading
independent travel guidebook publisher, web site and television production
company, today announced the launch of a dedicated Lonely Planet channel on
ROO’s online video network that will showcase city-based destination videos,
narrated by the authors of the Lonely Planet guide books written for that city.
The videos will be featured as a part of ROO’s Travel category syndicated to
their network of partner websites.

A Lonely Planet channel will be created under ROO’s Travel category and
showcase destination videos available only to the ROO audience. This content
will also be available to select sites across the ROO Network, expanding upon
ROO’s diverse online video content. Lonely Planet’s travel destination content
aims to inspire people to explore, have fun, and travel often. And they strive
to provide travelers everywhere with reliable, comprehensive and independent
travel information.

"We are pleased to be adding Lonely Planet content to our extensive library
of video," said Robert Petty, CEO of ROO. "The specialized travel content will
be a tremendous asset to the growing library of content currently available on
the ROO network, enhancing the experience of the online user and encouraging
them to spend more time viewing video on the site."

"At Lonely Planet we are constantly seeking to provide travelers with fun,
stimulating and entertaining travel content across media, and online video has
become a real alternative to television," said Laurence Billiet for Lonely
Planet Television. "The partnership with ROO media will enable Lonely Planet
videos to reach a new audience across a wide variety of websites.

The content on the both the Lonely Planet and ROO Network sites will be
updated monthly. Lonely Planet currently has 8 travel destination content
pieces, which it will be adding to in the future.

About Lonely Planet Television
Lonely Planet Television produces and develops some of the best travel and
factual programming for international broadcasters, including the Discovery
Channel, SBS, Eurosport and Current TV. Its flagship series, "Lonely Planet Six
Degrees" is screening in over 100 countries. Lonely Planet Television is also
producing a new range of short-form travel videos for online delivery,

About LonelyPlanet.com
From Sydney to Shanghai, LonelyPlanet.com provides the latest independent
travel information and advice from the global traveller community. Over 5
million unique visitors per month visit LonelyPlanet.com to dream, plan, book
and talk about real travels. Travellers can research thousands of destinations
around the world, exchange travel advice and opinions with a loyal community of
over 300,000 registered members, read blogs and in-depth reports from authors
on the road, and book everything from unique hotels to round-the-world air
tickets. Travellers can also purchase from the complete Lonely Planet book
catalogue.

About ROO
ROO Group Inc. (OTC Bulletin Board: RGRP) through its 100% subsidiary ROO
Media Corporation, is the online video solutions company focused on meeting the
specific needs of large enterprise companies. The company’s proprietary
platform, the ROO Video Exchange, simultaneously services multiple video
channels, audience segments and advertisers and, as such, has become the
de-facto standard in content aggregation, distribution and targeted
advertising. ROO’s unique ability to offer a "many-to-many" service has helped
secure its position as the Internet broadcast company of choice for companies
seeking effective strategies for monetizing online video.

SOURCE: ROO Group Inc.

CONTACT: Jen Fugel of Kwittken & Company for ROO Group Inc.,
+1-646-747-7145, or
jfugel@kwitco.com

Web site: http://www.roo.com

(RGRP)