Asia PR News

CHRISTCHURCH, Jan. 31 /NZPA - AsiaNet / –

Despite big advances in recording and playing capability on mobile phones,
too many service-imposed barriers are retarding the uptake of music videos and
audio, says the mobile content website voeveo.com

Voeveo.com is the first website to create an interactive community for
creators and buyers of mobile content to trade on-line.

The site’s solutions architect, Jeff Mitchell, said mobile phone technology
was still running ahead of service provider competence on a global basis.

“What this means is that mobile users continue to be starved of content
choice, plus they are paying too much for low-grade offerings,” he said.

“Music format and device barriers erected in recent years need breaking
down, so that consumers can access a growing range of high quality music video
content.

“For this to happen, producers and buyers of mobile content have to know
where they can connect and trade in a secure and transparent manner.

“Few easily accessible and functional markets exist for this purpose.”

Jeff said a British band’s recent success relied on downloads by mobile
phone users to help propel one of its singles into the UK top 40 charts.

“This is an isolated example, but it shows what can be achieved when digital
music and videos are offered for sale via wireless media.

“Clearly there is scope for growth in this form of mobile content, as long
as digital rights and distribution are handled competently by a third party in
an open marketplace.”

He said voeveo.com offers digital rights management (DRM) copyright
protection for producer sales, thus preventing content being copied or on-sold.

“We have also adopted a patented technology giving buyers and sellers device
matching capability, another step in breaking down artificial restraints for
mobile consumers.”

For more information:
Jeff Mitchell
Tel +64 21 783 349
Email media@voeveo.com
http://www.voeveo.com/aboutus

SOURCE: Voevoe