Asia PR News

TOKYO, Feb. 28 /Xinhua-PRNewswire/ –

"Machi-chara", Users’ Favorite Character, Joyfully Moves Around
the Handset Screen

HI CORPORATION (Headquarters: Meguro-ku, Tokyo; president and CEO: Kazuo
Kawabata; hereinafter "HI") announced today that HI had cooperated with NTT
DoCoMo (Headquarters: Chiyoda-ku, Tokyo: president and CEO: Masao Nakamura;
hereinafter "DoCoMo") in developing new 3D content "Machi-chara" adopted by
DoCoMo for FOMA handsets: D903i released on November 14, 2007, D703i released
on February 2, 2007, and D903iTV released on February 16, 2007.

"Machi-chara" is content that has been developed so users will be more
attached to their handsets. Unlike a stand-by application screen replaced with
other displays, users can enjoy letting their favorite characters run freely on
various screens such as menu screen, browser, mail, and videophone, or change
the outfit of characters by specifying a special date such as the user’s
birthday.

HI will continue the effort of enhancing presentation features on handsets
using characters, such as "Chara-den", and now the newly introduced
"Machi-chara", and continue to promote the popularization of the character in
cooperation with DoCoMo.

*MascotCapule(R) is a registered trademark of HI Corporation.
*Machi-chara(TM) is a registered trademark of NTT DoCoMo.
*The names of other products and companies mentioned herein may be
trademarks or registered trademarks of their respective owners.

About HI CORPORATION
Established in 1989, HI is a leading developer and supplier of middleware
for embedded devices. The company’s flagship product "MascotCapsule(R)", which
is a real-time 3D rendering engine, has been adopted by Japan’s four carriers
as well as carriers in the US, Korea, and China. Major Japanese and overseas
handset manufacturers have global licenses with HI. Over 150 million devices
have been sold with MascotCapsule(R). Since its release, hundreds of console
game quality 3D contents and UIs using MascotCapsule(R) have been released
through multiple wireless networks.

For more information, please visit http://www.hicorp.co.jp/e_index.html

Contact Information

HI CORPORATION
Marketing Division/Public Relations: Mitsutaka Monma
Email: press@hicorp.co.jp
Tel: +81-3-3710-2843
Fax: +81-3-5773-8660
Meguro Higashiyama Bldg. 5th Floor,
1-4-4 Higashiyama, Meguro-ku, Tokyo,
Japan 153-0043

SOURCE: HI CORPORATION