Asia PR News

SINGAPORE, Feb. 28 /Xinhua-PRNewswire-AsiaNet/ –

Leading Thermal Printer Brand Sees Great Growth Potential in the Region
Plans to Increase Business Alliances

Zebra Technologies (Nasdaq: ZBRA), a top global provider of specialty
printing solutions, is set for rapid expansion in Asia-Pacific in order to
capitalize on growing regional opportunities and the company’s continued
success in the United States.

Currently, the Asia-Pacific market makes up almost 9 percent of Zebra
Technologies’ business, and the company has exciting outward expansion plans to
increase this figure. Globally, Zebra Technologies also recorded a 16% sales
increase in the fourth quarter of 2006 to reach US$759 million in annual sales.

As part of its growth strategy, Zebra Technologies has recently expanded
its Singapore office, moving from its old premises at Hudson TechnoCentre to a
more central and larger location at Robinson Road in the heart of Singapore’s
business district. With the capacity to staff 50 percent more personnel than
before, this new office serves as the regional headquarters for Zebra
Technologies in Asia-Pacific, reflecting the company’s increasing emphasis on
the region.

Heading the regional team is Vice President and Managing Director of
Asia-Pacific, Andrew Tay, who previously served as Regional Director of Asean /
Korea in Symbol Technologies and Regional Director of Cisco-Linksys Asia.

"The printer solutions market in Asia-Pacific is growing. As a leading
printer brand, we want to leverage on the market opportunities to develop and
implement sales and marketing strategies. Our main target areas are the
retail, healthcare and travel industries, while we foresee that the largest
growth in the region will come from Southeast Asia and China," says Andrew.

To facilitate Zebra Technologies’ growth, building new partnerships in
Asia-Pacific will be a key element of the company’s strategy. "Going forward,
we have plans to launch a regional channel partner program to enhance our
position and network in the region. By collaborating with partners in various
vertical channels, we can work together to achieve our business goals," says
Andrew.

About Zebra Technologies
Zebra Technologies Corporation (Nasdaq: ZBRA) delivers innovative and
reliable on-demand printing solutions for business improvement and security
applications in 100 countries around the world. More than 90 percent of Fortune
500 and Global 2000 companies use Zebra(R)-brand printers. A broad range of
applications benefit from Zebra-brand thermal bar code, "smart" label and
receipt printers, and plastic card printers, resulting in enhanced security,
increased productivity, improved quality, lower costs, and better customer
service. The company has sold more than five million printers, including RFID
and wireless mobile solutions, as well as ZebraDesigner software, ZebraLink
connectivity solutions, Genuine Zebra printing supplies and ZebraCare
services. Information about Zebra specialty printing solutions is at
www.zebra.com .

Media Contacts

Chew Chien Way
Tel: +65-6253-3193 / 9830-4491
Email: chienway@flamecomms.com

SOURCE Zebra Technologies