Asia PR News

LINKOPING, Sweden, May 30 /PRNewswire-AsiaNet/ –

Sicon Semiconductor AB and Zoran Corporation announce that the companies
are cooperating on delivering improved technologies for digital television
products.

"We’ve evaluated Sicon’s product offerings for the digital television
market and are quite impressed with their performance, and low power
consumption," says Steven Brook, Senior Director, Marketing and Intellectual
property, Zoran Corporation. "We are pleased to be able to recommend Sicon’s
cost-competitive products to our DTV customers."

"The superior performance and ultra-low power consumption of Sicon’s
products is achieved by using the patented PSAR architecture of the Sicon
A/Dvance family of products. Optimized for video graphics applications,
Sicon’s solution represents the best cost/performance in the industry, while
enhancing the picture quality of digital televisions that utilize Zoran’s
leading HDTV technology," adds Jan-Erik Lennefalk, Sicon’s Vice President
Marketing.

About Sicon
Sicon Semiconductor, based in Linkoping, Sweden, is a fabless innovation
and product company with over 25 years of experience in mixed signal and
analog design. Sicon’s solutions are based on a patented technology, PSAR, in
Analog to Digital conversion, which enables industry-leading solutions for
video and graphics multimedia interface. The performance and cost benefits
that Sicon provides allow both consumer and professional applications to be
realized. Sicon’s A/D products are designed using leading-edge standard CMOS
processes. Sicon’s unique technology allows customers to benefit from the
scalable and portable technology that will secure optimum cost/performance,
while meeting customers’ stringent TTM needs. For more information about
Sicon, visit the company’s web site at http://www.siconsemi.com.

About Zoran Corporation
Zoran Corporation, based in Sunnyvale, California, is a leading provider
of digital solutions in the growing digital entertainment and digital imaging
markets. With two decades of expertise developing and delivering digital
signal processing technologies, Zoran has pioneered high-performance digital
audio and video, imaging applications, and Connect Share Entertain
technologies for the digital home. Zoran’s proficiency in integration delivers
major benefits for OEM customers, including greater capabilities within each
product generation, reduced system costs, and shorter time to market. Zoran-
based DVD, digital camera, DTV, multimedia mobile phone, and multifunction
printer products have received recognition for excellence and are now in
hundreds of millions of homes and offices worldwide. Zoran has headquarters in
the U.S. and operations in Canada, China, England, Germany, India, Israel,
Japan, Korea, and Taiwan, and may be contacted on the World Wide Web at
http://www.zoran.com or at +1-408-523-6500.

Zoran and the Zoran logo are trademarks or registered trademarks of Zoran
Corporation and/or its subsidiaries in the United States and/or other
countries. All other names and brands may be claimed as property of others.

For more information about the cooperation, please contact:

Jan-Erik Lennefalk, VP Marketing, Sicon Semiconductor
jan-erik.lennefalk@siconsemi.com
+46-13-23-42-20

Roland Andersson, CEO, Sicon Semiconductor
roland.andersson@siconsemi.com
+46-13-23-42-20

SOURCE Sicon Semiconductor

/CONTACT: Jan-Erik Lennefalk, VP Marketing,
jan-erik.lennefalk@siconsemi.com, or Roland Andersson, CEO,
roland.andersson@siconsemi.com, both of Sicon Semiconductor, +46-13-23-42-20/
/Web site: http://www.siconsemi.com
http://www.zoran.com /