Asia PR News

BEAVERTON, Ore., May 31 /PRNewswire-AsiaNet/ –

Company more deeply integrates corporate responsibility into long-term growth
and innovation business strategies

With the release of its fiscal 2005 and 2006 Corporate Responsibility
Report today, NIKE, Inc. announces a series of business targets for 2011 that
more deeply integrate corporate responsibility goals into the company’s
long-term growth and innovation business strategies. The targets set benchmarks
to improve labor conditions in contract factories, create a climate neutral
company, drive sustainable product design and innovation, and unleash potential
by giving youth greater access to the benefits of sport.

(Photo: http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO )

"We see corporate responsibility as a catalyst for growth and innovation"
said Mark Parker, Nike, Inc.’s President and CEO. "It is an integral part of
how we can use the power of our brand, the energy and passion of our people,
and the scale of our business to create meaningful change."

The corporate responsibility business targets set by Nike include:
— Improve labor conditions by eliminating excessive overtime in Nike
brand contract factories by 2011. Excessive overtime is one of the
most serious ongoing labor compliance issues the company and the
industry face. Nike’s priority continues to be improving conditions for
the almost 800,000 contract factory workers who make the company’s
products.
— Make all Nike brand facilities, retail and business travel climate
neutral by 2011. Nike has exceeded its reduction targets for CO2
emissions over the last two years through the World Wildlife Fund’s
Climate Savers program. The company also eliminated fluorinated gases
(F-gases) across all Nike brand products following 14 years of
research and development in the company’s Nike Air cushioning system.
— Design all Nike brand footwear (more than 225 million pairs per year)
to meet baseline targets by 2011 for waste reduction in product design
and packaging, elimination of volatile organic compounds and increased
use of environmentally preferred materials. All Nike brand apparel is
targeted to meet baseline standards by 2015, and equipment by 2020.
Nike is designing sustainable innovation solutions into its products
that the company anticipates will create benefits throughout its
supply chain and support achievement of its targets.
— Invest in community-based initiatives that use the power of sport to
unleash potential and improve the lives of youth. Over the past two
years, Nike has invested $100 million in community-based sport
initiatives. The company is targeting a minimum investment of $315
million through 2011.

In addition to setting business targets, Nike continues its commitment to
supply chain transparency by updating public disclosure of the more than 700
contract factories worldwide producing Nike product. In 2005, Nike was the
first company in its industry to disclose its factory base to encourage
industry transparency and collaboration. For the first time, Nike also has
posted on http://www.nikeresponsibility.com the company’s contract factory
auditing tools. The tools help to provide further transparency and insight
into how the company evaluates and monitors its contract factories for
compliance with company standards.

Nike’s corporate responsibility report, available online at
http://www.nikeresponsibility.com, provides greater detail on these and other
business targets. The report also provides a comprehensive review of the
company’s corporate responsibility efforts for fiscal years 2005 and 2006, as
well as forward-looking strategies. This is the company’s third public
corporate responsibility report. The FY05-06 reporting period covers a
critical time during which Nike underwent a significant evolution in how the
company frames, defines and approaches corporate responsibility.

For more information, visit http://www.nikeresponsibility.com.

NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment
and accessories for a wide variety of sports and fitness activities. Wholly
owned Nike subsidiaries include Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; NIKE Bauer Hockey
Inc., a leading designer and distributor of hockey equipment; Cole Haan, a
leading designer and marketer of luxury shoes, handbags, accessories and
coats; Hurley International LLC, which designs, markets and distributes action
sports and youth lifestyle footwear, apparel and accessories and Exeter Brands
Group LLC, which designs and markets athletic footwear and apparel for the
value retail channel.

SOURCE NIKE, Inc.

/CONTACT: Nike World Headquarters, Erin Dobson, +1-503-671-2682, or
Jill Zanger, +1-503-532-3016; Nike EMEA (Europe, Middle East and Africa),
Astrid Balsink, +31-35-626-6848/
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/Web site: http://www.nikebiz.com /
(NKE)