Asia PR News

BUDAPEST, Sept. 29 /PRNewswire-AsiaNet/ –

Pilot Program Designed to Create Sustainable Breast Cancer Programs in
Countries with Highest Potential, Greatest Need

With more than 1 million women worldwide receiving a breast cancer
diagnosis each year, it has never been more critical to increase advocacy and
education about this life-threatening disease. Building on the U.S.-Middle East
Partnership for Breast Cancer Awareness and Research forged in 2006, Susan G.
Komen for the Cure, working with the U.S. Department of State, is launching an
unprecedented global expansion to create sustainable breast cancer outreach and
education programs in 10 countries around the globe.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070122/NYM084LOGO)

Komen for the Cure has developed five in-depth training modules, which
capture the methodology and best practices that led the organization to
becoming the world’s largest and most successful breast cancer advocacy group.
The modules include Community Assessment; Volunteer and Organization
Development; Awareness & Education; Fundraising and Advocacy. In the 10 pilot
countries, the program will partner with various groups, including governments
and healthcare centers, to educate women through community-based projects,
train primary healthcare workers and address policy issues.

During the first year, culturally-tailored model programs will be tested,
adapted and rolled-out in Brazil, Costa Rica, Ghana, India, Jordan, Mexico,
Romania, Saudi Arabia, Ukraine and the United Arab Emirates. A program manager
will work in each country to implement this grassroots initiative. Komen will
support the global expansion program with $3 million in this first phase
alone. The modules have been adapted for cultural sensitivity in each country
and will develop into institutional knowledge that will be sustainable long
into the future. Komen has tapped the Institute of International Education to
be the implementing partner in this program.

"Public education and awareness initiatives lead to earlier breast cancer
detection, when the disease is most treatable," said Ambassador Nancy G.
Brinker, founder of Susan G. Komen for the Cure. "It is time to help create
infrastructures around the world that can further the global breast cancer
movement and save more lives."

The announcement was made during Komen for the Cure’s historic "Ignite the
Promise: Global Advocate Summit," a first-of-its-kind meeting in Budapest,
Hungary bringing together breast cancer activists from five continents.

Susan G. Komen for the Cure is the world’s largest grassroots network of
breast cancer survivors and activists fighting to save lives, empower people,
ensure quality care for all and energize science to find the cures. For more
information about Komen for the Cure, breast health or breast cancer, visit
http://www.komen.org.

SOURCE Susan G. Komen for the Cure

CONTACT: Emily Callahan of Susan G. Komen for the Cure,
+1-214-755-5200, ecallahan@komen.org; or Jennifer Lemmert
of ICF International, +1-202-862-1133, jlemmert@icfi.com/

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070122/NYM084LOGO
PRN Photo Desk photodesk@prnewswire.com/

Web site: http://www.komen.org /