Asia PR News

SAN FRANCISCO, Oct. 30 /PRNewswire-AsiaNet/ –

Service live on 30 handsets in five weeks

Novarra, the leading provider of next-generation mobile internet platforms
and services, today announces that 3 Austria has launched its innovative high
speed mobile internet service, ‘MoreWWW’ powered by Novarra’s Vision platform.
The MoreWWW service now enables 3 Austria’s customers to access the same
breadth of rich internet content that they already do on the PC from their
existing handsets. The announcement follows upon Novarra’s other successful
deployments across 3 Group properties including H3G Italy and 3 Hong Kong. The
Vision platform enabled 3 Austria to launch a high quality consumer experience
including seamless integration with their existing billing system.

The MoreWWW application is available for download from the Planet 3 portal
and supports both German and English languages. Other features include
content download and a customized dashboard highlighting top Austrian websites
and email services. The high performance MoreWWW service is offered on all
thirty of 3 Austria’s mid- and top-tier 3 Handy handsets, including X-Series.
Two service plans are available: a daily plan and monthly subscription.

The service has been deployed using the Vision server in conjunction with
Novarra’s suite of Java micro-clients which offer superior speed, usability
and personalization. The service was launched within just five weeks due to
Novarra’s open standards platform and quality of handset support. This
included full billing integration with MIA, Austria’s mobile payment platform.

Berthold Thoma, CEO, 3 Austria commented: "The internet plays a central
role in our market leading multi-media strategy". He continued: "With
Novarra’s advanced capabilities and expertise we could confidently launch this
high ARPU consumer service in time for our Christmas push."

"Transforming the complexity of the web for mobile networks and handsets
is completely different from WAP," said Jayanthi Rangarajan, president and CEO
of Novarra. She added, "We are pleased that 3 Austria selected the quality
that Novarra brings due to 7 years of focus on mobile internet and mass-market
handsets."

Novarra’s Vision server is the industry’s first platform with dynamic
support for industry WAP/HTML browsers as well as high performance HTML
micro-clients (Java, BREW and C++) which boost consumer usability and
performance. The proven, carrier-grade platform for next-generation content
and services, delivers the benefits of content adaptation, content reduction,
acceleration, optimization, filtering and services definition in a single
platform. Built upon open standards, with support for portals and
advertising, the Vision server fits seamlessly within content, network and
billing infrastructure. Novarra’s full browsers and micro-clients provide
industry leading performance and mobile usability across open-OS handsets.

About Novarra:
Novarra is the leading provider of high performance mobile web gateway
platforms for operators and content providers to create new internet-based
services and revenue streams. Novarra developed the first server-client
architecture for web content transformation and network optimization designed
for mass-market, high volume mobile consumer deployments. Novarra’s open,
standards-based platforms deliver a high quality mobile user experience for
services like full rich web, search, premium portals, personalization and
advertising. Global, commercial deployments over 5 years on both 2.5G and 3G
networks have proven consumer satisfaction, uptake and increased data services
revenue.
Novarra and Vision are trademarks of Novarra, Inc.

For more information:
Europe:
Annie Woodhead / Alexis Dalrymple
Hotwire PR
annie.woodhead@hotwirepr.com / alexis.dalrymple@hotwirepr.com
+44 (0) 207 608 4664 / +44 (0) 207 608 4685

North America:
Doug Haslam
Topaz Partners
Novarra@topazpartners.com
+1 (781) 404 2419

SOURCE Novarra

CONTACT: Europe,
Annie Woodhead,
+44 (0) 207 608 4664,
annie.woodhead@hotwirepr.com, or

Alexis Dalrymple,
+44 (0) 207 608 4685,
alexis.dalrymple@hotwirepr.com, both of Hotwire PR; or

North America,
Doug Haslam of Topaz Partners,
+1-781-404-2419,
Novarra@topazpartners.com, all for Novarra

Web site: http://www.novarra.com