Asia PR News

MELBOURNE, Dec. 21/ Medianet International-AsiaNet/ –

Australia’s most successful cricket coach, John Buchanan, and President of
CPA Australia, Alex Malley, have got together to discuss how the keys of
success in sport translate to business.

You can hear what they have to say via the CPA Australia website:
http://www.cpaaustralia.com.au/links?1017_25099

‘In business and sport, there’s an expectation to always perform well,’
says Malley. ‘John has coached his team to a world record of 16 straight test
match victories, an unprecedented 22 undefeated World Cup matches – including
two final wins – and 14 consecutive one day international victories.

‘In my book, that’s a magnificent strike record. In a highly competitive
environment, I wanted to find out how John managed to get in front and stay in
front. How do you turn talented individuals into a top team that sweeps all
before them? How can business learn from what he does?

‘These days, our members – like John - are strategic resource managers. No
matter whether they’re managing cash flow, carbon emissions or water usage,
they’re key to business. In the run up to the Boxing Day test, John offers some
valuable insights on which they – and other businesspeople – might like to
reflect.’

ENDS

Media inquiries:

If you are calling on Friday 21 December 2007 please contact Jane Murray,
Communications Adviser +61 3 9606 9746 or +61411 779 324.

If you are calling after Friday 21 December 2007, please contact Rosie Whittam,
Communications and Public Relations Adviser on +61400 730 790.

SOURCE: CPA Australia